Who Do You Need To Make A GREAT Creative Team?
To build a creative team, you need creative people. I know that seems like a “no-brainer”, but what exactly is a “creative” person? The definition might surprise you. In fact, some of the people that you might think would be a misfit for a creative team are likely some of the best candidates for your team.
One of the greatest conversations I have ever had about Creative Teams came from a brother I love dearly – Stephen Brewster. He identifies 8 Different Personalities that every creative team needs to be successful. We will share these eight personalities below while recommending you check out Brewster’s personal site – and take advantage of his Creative mentoring that he offers. It is well worth it.
Take a look at these eight personality types…and then comment below what two personality types fit you the best – and I’ll send you a link to a Creative Personality Test that I use to help field my team – and details on how to grade it to create an amazing team!
You are AMAZING at coming up with ideas! You are the type of person that everyone comes to when they need ideas for something. You are the “we could do _____ or _______ or ____ or ______” type person.
Upside: Amazing at coming up with great ideas.
Downside: Has a hard time executing on ideas.
You’re the type person that knows how to make ideas better. You are a “1 upper”. You take a Conceptualist’s idea and say “yeah! and then we could do this and make it even better!”
Upside: Can take an idea and make it better.
Downside: Often gets caught up trying to be a conceptualist.
You are great with designing stuff…or just putting it together. Others may dream up ideas…but you can really SEE in your beautiful brain how it can come together as a plan to actually work..
Upside: Great at planning how to get it done and putting together all the right pieces.
Downside: Can overwhelm the team with details and processes.
You see and hear the ideas…but you also know that it may take a lot of work that others may not realize or cost too much. You punch holes in ideas because…well….someone has to be logical, right?
Upside: They ask the hard questions and punch holes in an idea.
Downside: They can often kill the vibe of the whole team.
You tell stories with words…and you do it well. While someone else may may post a picture of a sunset on instagram with a caption that says “beautiful sunset tonight”…yours says “another day closes with God’s beauty painted above us.” You get my drift.
Upside: Can weave narrative into any idea.
Downside: Can overwhelm others with words and stories when they need to execute.
This isn’t what you think. This isn’t about “performing”. You are the type person who can walk in a room and say “thats crooked…thats not the right shade…those are uneven!” Everything MUST be perfect!
Upside: Has a passion for excellence.
Downside: Can be too much of a perfectionist & not celebrate wins well.
You were twitter before anyone knew what twitter even is. You don’t quickly adapt to new stuff….you are there before most have ever even heard of it.
Upside: Helps you branch out into new things & push your boundaries.
Downside: They can get bored too easily.
You look at dollar signs and timelines. You are great at organizing.
Upside: Great at analyzing time and resources to make better decisions.
Downside: Has to live with failed projects often being blamed on their recommendations.
Those are the eight creative personalities that you need for your creative team. Next week, we will talk about some best practices for how to run your creative team. Don’t forget – leave us a comment below with the top two personality styles that fit you and we will send you a link to a Creative Personality Test that you can copy and send to your team when starting your own creative team. Comment below!