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What’s Up With the Milk?


I got an email from a reader that asked “what’s up with the milk?”  All of our branding shows a picture of a glass of milk being filled – even our name itself is a throwback to the days of “got milk?”.  So why do we use milk to talk about worship?  It’s easy:  it all started while I was walking my dogs at night over two years ago.  This is the article that I wrote that night when I realized the vision for

(previously posted in July 2009)

I’m On A Calcium Kick

I’ve come to the conclusion lately that I need to drink more milk.  It seems there are a lot of adults that stop drinking as much milk as they should because…well, I’m not quite sure why.  I think, for me, I stop drinking as much because I feel like I am taking away a vital substance that my kids need if I drink it.  I don’t know why I’ve come to a place in life where drikning milk seems to be only attributed to being a child – but I/m slowly discovering that a lot of my mentality these days echo the same.

1 Peter 2:2 tells me that I need milk…but milk of a different kind:

2Be like newborn babies who are thirsty for the pure spiritual milk that will help you grow and be saved.  (Contemporary English Version)

What am I missing?  I write Christian music – I am at church more than most folks are – I lead worship services…I think I need a little bit more than some baby formula, right?  I’m doing all the important stuff in my “spiritual life” and don’t kill, I don’t commit adultry – I’m good, right?  I’m not the only person who has ever been that arrogant to think they are safe.  Remember the story of the man who came bragging to Jesus that he had kept all of the commandments?  Jesus told him to give up all he has.  I’m proud to say that my wife and I understand how incredibly blessed we are and would readily give up and and all that we have.  I’m still good then…right?

The Pharisees have to blow it for me, don’t they?  [Matthew 22:34-40 (The Message)]

34-36When the Pharisees heard how he had bested the Sadducees, they gathered their forces for an assault. One of their religion scholars spoke for them, posing a question they hoped would show him up: “Teacher, which command in God’s Law is the most important?”

37-40Jesus said, “‘Love the Lord your God with all your passion and prayer and intelligence.’ This is the most important, the first on any list. But there is a second to set alongside it: ‘Love others as well as you love yourself.’ These two commands are pegs; everything in God’s Law and the Prophets hangs from them.”

Ok…I’m good at that, right?  That’s as basic as…well…milk, right?  The point is…I’m guilty.  I’m guilty of violating these two “pegs” that “everything in God’s Law…hangs from”.   Tell that to my neighbor who lives down the street.  Last night, while I was outside, I heard a whistle.  I looked up and say a neighbor down the street that I have never seen motion my way and yell “hey!”  while he was waving.  I pretended not to see him as I walked inside.  Personally – I was furious with the guy.  I don’t like to be whistled at like I am a dog…so it set my tone for negativity.  Today, I sit embarrased that I had so many hateful thoughts about a guy I have never even met because of a whistle.

Yep – I’m about to start drinking more milk.